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Who’s Got Your Back: The breakthrough program to build the deep, trusting relationships that create success – and won’t let you fail.
ESB speaker Keith Ferrazzi has a new book that will be hitting the shelves on May 19, and is sure to be an instant success.
Keith is an outstanding speaker, author and business leader. You can check out his full bio and video on our webpage – Keith Ferrazzi
In his latest book, Keith Ferrazzi, the internationally renowned thought leader, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisers who can offer guidance and help to hold us accountable to achieving our goals. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve.
In his step-by-step guide to the powerful principles behind personal growth and change, Keith teaches many valuable lessons, such as how to Master the mindsets that will help you to build deeper, more trusting “lifeline relationships.” Keith explains how to overcome the career-crippling habits that hold you back, as well as how to get further and faster by settings goals in a dramatically more powerful way. Get ready to read a book that will strengthen every one of your closest relationships. If you haven’t read Who's Got Your Back, you’re at a competitive disadvantage.
Some of the rave reviews:
"Ferrazzi points out that a seismic shift is underway, we are moving from isolation and corporate silos to community and collaboration. This book is a roadmap for success in the new world, conveyed with emotion and wit."
—Devin Wenig, CEO, Thomson Reuters Markets
"Keith's program isn't about changing who you are. It's about enlisting others to help you become the best you can be."
—Dennis R. Glass, President & CEO, Lincoln Financial Group
“If I’d had this book at the start of my career, I would have saved myself 30 years of trial and error. If you are serious about your success, I strongly recommend that you read this book and build your support circle today.”
—Marshall Goldsmith, author of What Got You Here Won't Get You There, a NYT best seller, WSJ #1 business book
Dr. Lilian Glass, a body language expert, offered a bit of interesting insight into what the stars' facial and body movements say about their experience and how they feel about their standing in the competition.
In performance mode, Lil' Kim has her eyes and mouth open a lot, indicating she's trying to take it all in. Shawn's frequent shoulder shrugs show a bit of insecurity, which is different from her confident presentation at the Olympics. Ty holds on to his partner Chelsie Hightower, Dr. Glass said, for a sense of security. Melissa face expressed a lot of fear early on, and still shows discomfort by frequently putting her hand over her stomach, which means she's still feeling the butterflies.
Chuck shows a lot of facial tension, showing that he's not comfortable and doesn't like being judges. Gilles, on the other hand, shows a lot of humility while being judged, as he looks up a lot in a praying kind of position. That shows he knows the scores are out of his control. During judging, Lawrence holds his hands behind his back and exposes his chest, presenting himself as a strong man who can take whatever criticism the judges can dole out.
During eliminations, there is more to read on the stars' faces and in their posture. Steve-O puts his hand on his waist a lot, his head tilted and his ear is up awaiting bad news. Lil' Kim, Shawn and Gilles stare ahead, looking at the directly at the audience as if to convey that the audience's opinion is what matters most. Lawrence and Chuck both look up, then down a lot during the eliminations, showing that they aren't sure of themselves.
The 5 most important ways this can be accomplished are as follows:
1) First of all, as a speaker, you must develop a niche. This should be an area that is unique to you in which a bureau would have a strong desire to market you and you only. As they say, it is more important to "go really deep than to go a mile wide".
There are two ways in which you can develop a niche. The first way is to base it on an experience that you have had. For example, there are a number of mountain climbers who are excellent speakers, and they have built their careers strictly on their climbing experiences.
Secondly, you develop yourself or your speaker brand based on a concept you create. Many speakers have increased their level of success by moving from "good business speaker" to "expert" in a particular area. Becoming the "branding guru" or the "innovation guy" can help you to reinvent your speaking career and make you irresistable to a bureau.
2) The next way in which you can have a more effective relationship with speakers bureaus is by learning how the bureau in question operates, and then working with them in that fashion. What do I mean by that? Believe it or not, speakers bureaus have personalities and tendancies of their own (just like people). Some bureaus are very focused on customer service and quick customer response, some are very strict with their business processes, some are more focused on the speakers they represent, and some are more focused on the organizations in which they book the speakers.
Therefore, if you try to focus on being excellent with the bureaus in ways that are most important to them, they will take special notice and be more likely to promote you. For example, at Executive Speakers Bureau responding quickly to our clients is one of our top priorities, and as a result, we pay special attention to those speakers who respond quickly to our requests.
3) The third way in which you can be a valuable bureau partner is to be prepared with a complete set of materials before you contact the speakers bureau. These materials must include the following items: DVD of you presenting, link to your website, fee schedule, topic descriptions, photos, and reference letters from clients. The items that are of most importance are the video and the website. We as a speakers bureau absolutely must have these two tools to actively and effectively market you.
4) In addition, there is a 4th way in which you can begin your bureau relationship on a positive note. Providing the bureau with high quality speaking references is a must when you first start working with them. These references need to include Fortune 500 companies, well known associations, and/or highly respected large non-profit organizations. The reason for having these type of organizations on your reference list is because the bureau must immediately see that you are a speaker of great value. The quickest and easiest way to see this is by hearing from the biggest and best organizations that you are great.
5) Finally, in order to work effectively with speakers bureaus, you need to understand about bureaus in general and the industry as a whole. Very often prospective speakers approach our bureau without an understanding of what bureaus do, how speakers should work with speakers bureaus, and what is truly involved in becoming a speaker. It is absolutely crucial to have atleast a basic understanding of all of these things before you approach the speakers bureau. You may be asking, how do you get this information? All areas of the country have local chapters of NSA (National Speakers Association), and this would be a great place to start.
In summary, before you pick up the phone to call the speakers bureau, remember that they will love you more and want to work with you more, if you just come a little prepared with the above five items!
