Management Speaker Marcus Buckingham On Customized Leadership

Marcus Buckingham continues to be one of the worlds top leadership and management speakers.  Marcus  has dedicated himself to understanding what makes world-class managers tick, bottling it, and sharing it with the world. He first conquered the bestseller lists in 1999 with First, Break All the Rules. While the title may imply an iconoclastic streak, his continuing plea for managers to break with tradition has nothing to do with rebellion; instead, he argues, rules must be broken and discarded because they stifle the originality and uniqueness — the strengths — that can enable all of us to achieve our highest performance.

In his latest book, StandOut, Marcus shows how to create a tool for identifying each person's leadership type. That type then became the filter through which some, though not all, leadership development content is delivered. He designed an algorithm within StandOut, his online strengths-assessment tool. StandOut is a situational judgment test, meaning that people indicate their likeliest response to a series of situations. By focusing on behaviors, this type of test captures how people come across to others better than assessments that ask respondents to rate themselves on a variety of traits.

Then, he gave the assessment to the company's best leaders. Their analysis showed that the range of behaviors seen across those thousands of people could be divided into nine categories, which we call strength roles. These represent the most common ways specific strengths cluster and combine in individual leaders. Next, we interviewed a cross section of leaders to discover their leadership techniques.

This is where the algorithm comes in. You can use an algorithm to target techniques to the right people. Companies should assess all developing leaders and feed each one practices derived from excellent leaders who have the same leadership type.

To learn more about Marcus Buckingham and his best selling books, check out his webpage - Marcus Buckingham or call Executive Speakers Bureau at 800-754-9404