One of the ways in which the use of effective Social Media can help your business marketing efforts, is that it increases your brand recognition. This increased visibility allows existing customers to keep you on their radar, maintaining customer brand loyalty and easy accessibility. It also projects to new or potential customers your market presence is both credible and accessible. By continuing to pursue a social media presence, you are reaching vast audiences in a short amount of time, with very little expense but with a huge return on that investment.
Another way in which maintaining a strong social media presence is beneficial is that it puts a humanized touch to your corporate brand. When potential customers see you engaging in the community, with other customers and with relevant topics, you become more than just a faceless business but become a business with a personality one in which cares about the industry enough to engage with their clientele. You are humanizing your brand. This will increase goodwill, which is invaluable and will convey loyalty and trust with your customers.
A significant role social media plays in the corporate world today is in its ability to increase your company’s SEO. In the ever changing parameters to get higher Google rankings Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. They are counting on the fact that brands with a social media presence are capturing relevant traffic and are therefore ranked higher. This is huge when customers are trying to find you or even a like industry to be ranked high enough to draw traffic. Our social media speakers are able to offer quick tips on how to do this. If you would like additional information on any of our innovation speakers or to see a full list of our keynote speakers check out our website www.executivespeakers.com or give us a call at 901-754-9404.
Erik Qualman
Called a Digital Dale Carnegie and the Tony Robbins of Tech, Erik Qualman is the author Socialnomics. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter
author J.K. Rowling. What Happens in Vegas Stays on YouTube is being
adopted by the top universities and global brands and is nominated for
the 2015 Pulitzer Prize.
Johnny Earle
Named America’s #1 young entrepreneur by BUSINESS WEEK, profiled in the
NYTimes, NPR, MTV, Forbes, NEWSWEEK Magazine and the Boston Globe, and
featured in INC Magazine as one of the world’s fastest growing
independent businesses – there is only one man that knows the answer to
that question – Johnny Earle, the founder of Johnny
Cupcakes.
At 19 Johnny had a passion for his one of a kind t-shirt business to go
global so in a saturated marketplace, he needed a different recipe that
would go viral! He created such a unique brand experience that consumers
would (and do) line up around the block for.
After 5 global store openings, he inspires fans to camp out for weeks
ahead of time and high profile collaborations such as The Simpson's,
Looney Tunes and Nickelodeon.
Jay BaerJay Baer is the founder of Convince & Convert, providing social media consulting and training to leading companies and public relations firms world-wide. He has provided Internet marketing and strategy consulting since the inception of the medium in 1994. He has worked with more than 700 companies and organizations, including Nike, Fujitsu, U.S. Senator John McCain and 25 of the Fortune 1000.
