Thursday, August 13, 2009

"Diversity"-How the Growing Hispanic Influence is Impacting the Meeting Industry

With the excitement surrounding the confirmation of Justice Sonya Sotomayor, we are seeing an increase of ethnic diversity in the business world. As her story of hope unfolds - growing up in a Bronx housing project, being raised by a single parent after her father died, we see her overcome the odds to become the nation’s first Hispanic on the Supreme Court. A huge milestone for Hispanics! Companies are becoming more aware of the need to recognize this segment of the population. We, at Executive Speakers Bureau, have seen an increase in the number of requests for Hispanic speakers.

Hispanics have been dubbed as American’s fastest growing market segment for a good reason. Hispanics are fast fitting that definition. The U.S. Hispanic purchasing power has been estimated at a staggering $870 billion in 2008, and continues to grow. By the end of 2015, it is estimated to reach as much as 1.3 trillion… And that’s when only targeting the Hispanics!

There are 44.3 million Hispanics in the United States today and that is a number that no one should underestimate. The power of Hispanics in the United States is reflected well by the large number of Hispanic-owned firms, which continues to increase.

By taking note that the Latino population is going to triple by the time 2050 rolls around, one can be assured of a constantly growing market. Soon, there will be one Hispanic for every three white Americans. – According to Hispanic Population.

Following is a list of a few of the top Latino Speakers:

Dr. Joachim de Posada

Fluent in English and in Spanish, Dr. Posada specializes in sales, management, leadership and team building , has worked in more than fifty countries including the United States. Noted author of best selling book “Don’t Eat the Marshmallow…Yet: The secret to sweet success in work and in life”


Jimmy Cabrera

A dynamic and energetic speaker, riveting his audience's attention through the very last sentence, Cabrera seeks to fulfill the need for communication, education, and a positive influence in the lives of all individuals.

Maria Marin

Marin is a national newspaper columnist, who writes on personal growth topics for women. She is the author of the self-help book “Secrets of a Confident Women” where she inspires women to believe in themselves. Her column “Mujer Sin Límite” (Women Without Limits) is published weekly in the top markets throughout the U.S. & Puerto Rico. She appears weekly in the TV program “Despierta América” as the motivational expert of the show. Maria Marin is considered one of the leading motivational trainers on the subject of “Personal Empowerment” and “The Art of Negotiation”.

Victor Gonzalez

From food stamps and welfare to being the CEO of a multimillion dollar High Tech equipment His book “The Logic of Success” is about the ‘logic’ of why some people fail while others succeed. Whether in sales or any type of leadership position, Victor will walk you through the steps of what it takes to make "SUCCESS HAPPEN".

Carlos Conejos

Carlos Conejo is an expert on the rapidly growing multicultural marketplace. He assists organizations through this current evolutionary change developing sound values-driven business strategies for penetrating and growing these multicultural markets. Conducting major work in the area of economic development, lean manufacturing, and workforce development in either English, OR Spanish, Conejos has shown organizations how transformational changes can be used as a competitive weapon in an ever-increasing global society.

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