Why is it imperative to stay in close contact with your customer base especially in economic turbulent times?
1. It is less expensive and more time productive to keep existing customers than to build new relationships with new clients.
2. It is more important than ever to know the current needs of your clients. This is only possible with open and close communication.
3. Out of site is out of mind. It is important to stay up front and central in the clients sphere of influence
4. This is a good way to provide current and updated information to your clients about new and innovative solutions/products that you offer.
5. The best way to develop loyalty with clients is to care about them in the good times and in the bad times. Communication is key.
6. Make sure you are currently meeting their needs and will continue to do so in the future. This is impossible to do if you don’t know their ongoing needs and if you can’t convey the message of how you will continue to provide solutions for those needs.
7. Open and frequent communication opens additional windows of opportunity.
Effective ways to stay in close contact with your client base
1. Direct phone calls – nothing replaces the personal touch. Not the hard sell, the actual conversation connection.
2. Monitoring social networking sites that are industry and company specific to determine trends, company feedback and product satisfaction.
3. Ask productive questions during calls so that you gain information about the client, not merely impart a sales pitch
4. Send a note or other small gesture to let client know they are valued and appreciated.
5. Send out customer surveys
6. Email helpful suggestions that relate to the industry but that are not product specific. It will gain you credibility as being an expert in your field even if you aren’t currently “asking” for new business.
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